The World: New York - CP&B and Miller fall out over 'creative differences'

Miller Brewing and its US agency, Crispin Porter & Bogusky, are divorcing over what are claimed to be "fundamental differences over creative and strategy".

The split ends a relationship that began in January 2006, when the Miami shop was appointed to handle Miller Lite. It took over the High Life business last September from Wieden & Kennedy.

Alex Bogusky, the agency's chief operating officer, said: "Although we made every attempt to find common ground, the process of multi-layered approvals of creative strategy has made doing work we can be proud of increasingly difficult."

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