The World: New York - Droga5 lands lead status on Method's business

Method has appointed Droga5 as its lead creative agency without a pitch.

The agency replaces TBWA/Chiat/Day as the incumbent on the account, and has been briefed to create a new marketing campaign for the household products manufacturer, which will break early next year.

David Droga, the creative chairman of Droga5, said: "Method has built an amazing brand in such a short period of time; they're clearly destined for even further greatness."

Method is currently in the process of looking for a new chief executive, following the departure of Alastair Dorward in August.