The World: New York - Economic crisis not affecting Super Bowl ad sales

Demand by advertisers for Super Bowl spots has been unaffected by the economic downturn.

CBS has already sold 65 per cent of the available spots for the game, which takes place in Miami on 7 February. Prices are in the range of $2.7 million per spot, which is flat to slightly lower than what NBC achieved for the 2009 broadcast and slightly higher than what Fox managed for the 2008 game.

JoAnn Ross, the president of network sales at CBS, said: "I'm very comfortable with where we are right now."

Confirmed advertisers for the 2010 Super Bowl include Anheuser-Busch InBev, Pepsi and CareerBuilder.


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