The World: New York - Estee Lauder puts $400m media brief in review

The cosmetics company Estee Lauder has confirmed its $400 million global media review, which was forecast by Campaign last April.

The WPP-owned Maxus, the US incumbent, is expected to fight against Omnicom's M2M, which has the business in the UK and Japan, and the Havas subsidiary Media Planning Group, which has no Estee Lauder briefs.

Estee Lauder wants to consolidate its media planning, buying and digital briefs into one agency.