The World: New York - Euro RSCG picks up $70m Kraft cracker business

Kraft has awarded the creative assignment on its $70 million cracker business in North America to Euro RSCG in New York. The brands include Ritz Toasted Chips and Triscuits.

The agency was chosen ahead of the New York offices of DraftFCB and Ogilvy & Mather. Media planning and buying remains with MediaVest in Chicago.

The cracker brief was part of the $200 million-worth of business that Kraft recently moved out of JWT in Chicago.

The $40 million Lunchables business went to DraftFCB in April, while Oscar Mayer meats, Grey Poupon mustard and Kraft Singles remain under review and will be reassigned during the summer.

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