The World: New York - Euro RSCG picks up $70m Kraft cracker business

Kraft has awarded the creative assignment on its $70 million cracker business in North America to Euro RSCG in New York. The brands include Ritz Toasted Chips and Triscuits.

The agency was chosen ahead of the New York offices of DraftFCB and Ogilvy & Mather. Media planning and buying remains with MediaVest in Chicago.

The cracker brief was part of the $200 million-worth of business that Kraft recently moved out of JWT in Chicago.

The $40 million Lunchables business went to DraftFCB in April, while Oscar Mayer meats, Grey Poupon mustard and Kraft Singles remain under review and will be reassigned during the summer.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content