The World: New York - Five agencies battle for VW's US creative account

Volkswagen is expected to choose from one of five shops in contention for its US creative account after the car-maker's split with Crispin Porter & Bogusky.

They include two Interpublic shops - The Martin Agency in Richmond, Virginia and Deutsch in Los Angeles - as well as two Omnicom operations - DDB and Goodby, Silverstein & Partners in San Francisco. Wieden & Kennedy completes the list.

Crispin Porter, which had handled the account since 2005, declined to repitch.

VW is expected to either trim the current list or proceed immediately to a final round of pitches. Final presentations are expected in mid-October.

VW's US media spend was more than $220 million last year, according to Nielsen. It spent more than $110 million in the first half of 2009.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content