The World: New York Fox to enjoy a great 2008, US media experts say

US media experts are predicting a bumper 2008 for Fox as a result of the revenue it will generate from two of the biggest live events of the TV season - the Super Bowl and the American Idol finale. Both attract huge amounts of advertiser attention because they are live events and are not threatened by TiVo-owning viewers, who "zap" through ads.

The Super Bowl, shown on CBS this year, was the second most-watched ever, attracting an audience of 93.2 million.


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