Frascione is currently the president and chief executive of BBDO Canada.
In his new role, he will take responsibility for the US, Canada, Mexico and Puerto Rico. He will report to David Lubars, the chairman and chief creative officer.
Jeff Mordos, the chief operating officer of BBDO New York, has been promoted to the role of chief operating officer of BBDO North America.
Andrew Robertson, the president and chief executive of BBDO Worldwide, said: "We want Gerry to focus on developing our business and finding new talent."