The World: New York - Grey promotes Rich to role of chief growth officer

Grey Worldwide's chief executive, Jim Heekin, has completed his senior management rejig by promoting Chris Rich (pictured) to chief growth officer.

Rich was previously the executive vice-president of account management.

In his new role, he will initially be tasked with ensuring that clients and intermediaries are familiar with Grey's new management structure.

Other changes Heekin has put in place include hiring the former McCann Erickson planners Nat Puccio and Suresh Nair. He also appointed the former FCB Europe chief executive Scott Hollingsworth as the executive vice-president and regional director for Grey Latin America.