The World: New York - Ground Zero scoops $40m global Beck's business

The independent agency Ground Zero has picked up the $40 million global Beck's account.

The agency won the business after a pitch against a number of InBev roster agencies, including Lowe Worldwide, Bartle Bogle Hegarty, Germany's Springer & Jacoby, Belgium's Duvall Guillaume and the incumbent, Leo Burnett, which has worked on the Beck's account since 2002. Burnett will continue to handle local market advertising and implementation for the business.

Ground Zero's clients include ESPN, the History Channel, Toyota and Virgin Digital.