The World: New York - Ground Zero wins anti-smoking creative brief

The New York State Department of Health has appointed Ground Zero to handle the $35 million account for its tobacco control programme.

Ground Zero won the business following a pitch against Arnold, Gotham, Northlic and Saatchi & Saatchi Wellness, and will hold a five-year contract with the organisation.

The agency will be responsible for creating a number of campaigns that look to encourage adult smokers to quit, and deter young people from taking up the habit.

Ground Zero's appointment comes five weeks after it lost the California Department of Public Health's tobacco control business, an account that it had held for nine years.