The World: New York - Hardwick appointed Grey Worldwide NY president

Steve Hardwick, the former president of the independent creative agency StrawberryFrog, has been appointed as the president of Grey Worldwide's New York office.

Hardwick, who steps into the role this month, will lead the 525-person-strong office and report to Jim Heekin, the chairman and chief executive of Grey Global Group.

Heekin said in a statement: "Over the past 18 months, we have vastly improved our creative product and forged a powerful total communications offering. Hardwick's arrival continues the exciting chapter we have begun in shaping the 'new' Grey."