The World: New York - Hardwick becomes president of StrawberryFrog

StrawberryFrog has appointed Steve Hardwick, a former managing director at Interpublic, as its president and managing partner.

Hardwick, who formerly ran the Bank of America account, will be tasked with building on the agency's new-business record, as well as running a number of major accounts. He will also take a stake in the agency.

He has been appointed to fill the responsibilities of the former managing director Joe McCarthy, who left the agency last year.

StawberryFrog's clients include Sam's Club, Fortune, Unysis and Microsoft.

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