The World: New York - Heineken shortlists four for creative business

Heineken has called a review of the creative advertising account for its Heineken and Heineken Premium Light brands.

The brand has shortlisted Euro RSCG, TBWA\Chiat\Day, StrawberryFrog and the incumbent, Wieden & Kennedy, for the business.

The pitch is being run out of Heineken's New York offices, with a decision expected next month. Wieden & Kennedy was first appointed to the Heineken US account in late 2007, winning the business from Berlin Cameron United.

Earlier this year, the agency introduced a new "give yourself a good name" campaign, which featured the actor John Turturro.


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