The World: New York - Ikea retains MEC to $95m US media account

Ikea, the Swedish furniture chain, has retained the incumbent, Mediaedge:cia, to its estimated $95 million US media planning and buying business.

The appointment contrasts with the UK, where the Ikea account has moved out of MediaCom to the Aegis-owned Vizeum.

Meanwhile, Ikea is continuing to search for a US creative agency.

Interpublic's Deutsch, which handles the company's main US business, is participating along with Anita Santiago Advertising, Ikea's Hispanic shop.


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