The Interpublic Group has picked up a number of GlaxoSmithKline brands after a two-way pitch against WPP.
The products, which stretch across pharmaceutical categories such as diabetes, asthma and flu medication, were previously shared between the WPP Group agencies Thomas Ferguson Associates and Grey Healthcare, which lost the $100 million Advair account.
The business will now move into three IPG shops: FCB Healthcare, Regan Campbell Ward McCann and Torre Lazure McCann.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events
Become a memberGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
