The World: New York - Interpublic and WPP win J&J holding pitch

Interpublic and WPP have emerged as the winners of the holding company pitch for Johnson & Johnson's pharmaceutical business.

The drug giant spent about $110 million of its $1.4 billion measured media budget last year on pharmaceuticals, according to TNS Media Intelligence.

J&J's pharmaceutical brands include the pain reliever Ultram ER, the cancer and blood disease treatment Procrit and the migraine remedy Topomax.

The pitch process involved all the major holding companies as well as some independent agencies.

J&J said it was not yet sure how the business would be divided between the two groups but praised their "creative skills, expertise and breadth".