The venture, named Deutsch Inc., a Lowe & Partners Company, will be led by the Deutsch chief executive, Linda Sawyer, with the creative department being overseen by the new chief creative officer, Greg DiNoto.
Mark Wnek, Lowe New York's chairman and chief creative officer, will not join Deutsch. He will take on a global role that will allow him to focus on selected multinational clients.
Peter Nicholson, the chief creative officer at Deutsch, has left as a result of the merger.