The World: New York - Juniper Park scoops $100m Quaker Oats account

Quaker Oats, the PepsiCo-owned food manufacturer, has handed its $100 million food and snacks advertising account to Juniper Park.

The agency, which already handles the brand's Quaker rice snacks and Near East side-dishes, was awarded the business without a pitch. It will now be responsible for working on the entire Quaker Oats range, including its Old Fashioned Quaker Oats brand and Cap'n Crunch.