The World: New York - JWT and JetBlue end four-year relationship

JWT has parted company with JetBlue Airways, ending a four-year relationship with the US low-cost carrier.

The split comes as the airline is set to expand globally via a codeshare agreement with Lufthansa. Insiders say the airline had already been quietly looking at other agencies.

JetBlue spends around $25 million a year, but has a reputation as an innovative marketer, particularly through its use of social media.

The airline said it was "disappointed" at JWT's decision and claimed discussions with the agency were ongoing.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content