JWT has parted company with JetBlue Airways, ending a four-year relationship with the US low-cost carrier.
The split comes as the airline is set to expand globally via a codeshare agreement with Lufthansa. Insiders say the airline had already been quietly looking at other agencies.
JetBlue spends around $25 million a year, but has a reputation as an innovative marketer, particularly through its use of social media.
The airline said it was "disappointed" at JWT's decision and claimed discussions with the agency were ongoing.
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