The World: New York - The Kaplan Thaler Group wins Wendy's business

Wendy's, the US restaurant chain, has appointed The Kaplan Thaler Group to its advertising account, after a pitch against Bartle Bogle Hegarty, Venables, Bell & Partners, The Martin Agency and Kirshenbaum Bond & Partners, the incumbent on the account.

Wendy's launched its review of the business in May, having worked with Kirshenbaum Bond & Partners for just under two years.

The brand spent $275 million on advertising last year, with the most recent campaign featuring the strapline: "It's waaaay better than fast food."

Wendy's is also reviewing its media buying and public relations accounts in the US.

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content