The World: New York - Kirshenbaum Bond picks up $150m Diageo brief

Diageo has handed Kirshenbaum Bond & Partners the $150 million global account for its Reserve Brand portfolio.

The agency picked up the business in a final shoot-out against StrawberryFrog.

The newly formed Reserve Brand portfolio includes brands such as Don Julio tequila, Ciroc vodka and several premium scotches, including the single malt brands Oban and Talisker.

The brands were previously shared by a number of agencies around the globe.

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