Kodak has handed Deutsch the creative and media accounts for its line of inkjet printers. Deutsch picked up the business from the incumbent, Ogilvy & Mather, without a pitch.
The account move will not affect Ogilvy & Mather's position as the lead creative agency on Kodak's consumer ads in the US and overseas.
The inkjet printer account is thought to be worth between $40 million and $50 million. However, Kodak's total major media spending has fallen substantially this year.
Deutsch's first work for Kodak is due to be released in the first quarter of 2009.
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