The World: New York - Levi's examines its media agency arrangements

Levi's is conducting a review of its media agency arrangements, which are currently split between Bartle Bogle Hegarty and Initiative.

Interpublic Group's Initiative handles broadcast buying for the brand, as well as the media account for its Dockers label. BBH, the incumbent on its $80 million creative account, handles media planning for Levi's and buying for its non-broadcast media.

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