The World: New York - Lori Senecal named DDB global marketing chief

DDB has appointed the former McCann Erickson Tag executive vice-president Lori Senecal (pictured) to the newly created global post of chief marketing officer.

Reporting to the DDB worldwide chief executive, Ken Kaess, she will handle global marketing and new-business strategy for the agency.

Senecal has also been the director of account management at McCann in New York.

Kaess said: "Both entrepreneurial and passionate, she already has the DDB DNA. I know our people and clients will find Lori an exceptional talent and leader."