The World: New York - Lowe appoints Boyle to handle Johnson & Johnson

Lowe has hired Barbara Boyle, a former global creative director at Saatchi & Saatchi, to handle creative on the Johnson & Johnson account.

Boyle, who will take the role of global executive creative director on the $400 million account, is replacing Andy Langer. Langer left Lowe in June to join Roberts & Tarlow in New York, also a J&J roster agency.

Boyle will report to the chief creative officer and the chairman of Lowe's New York Office, Mark Wnek (pictured).

Wnek said: "Barbara is perfect because her time on Pampers gives her an incredible take on the category. She knows the market inside out and is a true professional."