The World: New York - Lowe loses more GM work as Saab moves out

General Motors has dealt another blow to Lowe New York, moving its Saab business to McCann Erickson in Detroit.

Lowe is still reeling following GM's decision in June to consolidate its Buick-Pontiac-GMC account into Leo Burnett. GM said the moves were a "realignment" and did not reflect agency performance.

Saab spent $55 million on advertising in the US last year, a drop of more than $100 million on 2005, according to Nielsen Monitor-Plus.

Mark Wnek, Lowe New York's chairman and creative officer, said: "While we have parted with some business, which has been difficult fiscally and culturally, it has probably been the right thing."


Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content