The World: New York - Lowe wins $50m XM account

The US satellite radio broadcaster XM has appointed Lowe to its $50 million US ad account after a creative review that included The Richards Group in Dallas, Wieden & Kennedy New York and DDB New York.

Lowe takes over creative duties from its Interpublic stablemate, Mullen, based in Massachusetts.

Mullen recently ran a campaign for the radio broadcaster starring musicians Snoop Dogg and David Bowie.