The World: New York - Lowe Worldwide scoops Matrixx ad business

Matrixx Initiatives, the maker of the cold remedy Zicam, has handed its advertising account to Lowe Worldwide, following a pitch against undisclosed agencies.

The appointment was a culmination of a four-month review of the business, the first time the brand had put its ad account out to pitch. McCann Erickson was the previous incumbent on the account, working on the business out of its Los Angeles office.

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