The World: New York - Martin Agency and MediaVest win Wal-Mart brief

Wal-Mart, the biggest retailer in the US, has opted to keep the creative assignment within the Interpublic Group. It has appointed the Martin Agency to handle its $570 million account.

This news comes five weeks after Wal-Mart's dramatic overturning of its decision to hire the IPG-owned Draft/FCB. Wal-Mart blamed improprieties in the selection process, which led to the sacking of two senior marketing executives, Julie Roehm and Sean Womack. Both denied any wrongdoing.

Carat was invited to repitch for the media planning and buying assignment, but it was beaten by Publicis Groupe's MediaVest.

The Martin Agency, which is based in Richmond, Virginia, is best known for its Geico insurance and United Parcel Service ads.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content