The World: New York - Martin lands senior management role at DraftFCB

DraftFCB New York is beefing up its management frontline with the appointment of Terry Martin as its senior vice-president and director of business development.

His role will be to identify and develop organic growth and new-business opportunities for the agency, and alerting prospective clients to its capabilities.

Martin was previously a senior vice-president and segment leader at Omnicom.

Wendy Lurrie, the DraftFCB New York general manager, said: "Terry has been involved in exactly the kind of complex and dynamic client businesses that can benefit the most from the unique client-centric approach DraftFCB offers."