Pfizer, the pharmaceutical company, has appointed mcgarrybowen to handle the advertising account for its erectile dysfunction product, Viagra.
The Dentsu-owned agency takes over the account from the incumbent, McCann Erickson, which also pitched.
Last year, Pfizer spent $123 million on advertising support for Viagra. The brand is the second Pfizer piece of business for mcgarrybowen, which already handles the smoking cessation drug Chantix.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events
Become a memberGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
