Pfizer, the pharmaceutical company, has appointed mcgarrybowen to handle the advertising account for its erectile dysfunction product, Viagra.
The Dentsu-owned agency takes over the account from the incumbent, McCann Erickson, which also pitched.
Last year, Pfizer spent $123 million on advertising support for Viagra. The brand is the second Pfizer piece of business for mcgarrybowen, which already handles the smoking cessation drug Chantix.
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