Mediaedge:cia is combining the resources of all its global sports, entertainment and cause-marketing businesses to form a new specialist unit called MEC Access.
With more than 350 staff in more than 30 locations around the world, the unit, which will include MEC Sponsorship, The Leverage Group and Sponsorcom, will aim to offer one-stop shopping, covering arts, brand-to-brand, broadcast, cause, celebrity, film, gaming, music and sport.
Charles Courtier, the Mediaedge:cia global chief executive, said: "There is an increasing demand from our clients for us to offer a unified sport, entertainment and cause capability."
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