The World: New York - Mediaedge:cia picks up $85m Ikea media business

Ikea has handed its $85 million US media planning and buying account to Mediaedge:cia without a pitch.

The WPP-owned agency already handles the Swedish retailer's account in 14 other markets, including China, Japan and Russia, and the move is part of a continuing global consolidation of the business.

Horizon Media previously handled the US account, which will now be handled out of Mediaedge:cia's Chicago office.

Matti Narr, the Ikea marketing director, said Mediaedge:cia's combination of strategic and analytical skills and media knowledge would be a critical component to the company's branding efforts.