The World: New York - MindShare retains global Kodak media account

WPP's MindShare has retained the worldwide media planning and buying account for Kodak following a media consolidation review launched in August.

In addition, WPP's Neo@Ogilvy was awarded the digital business, dispatching the incumbent, Carat Fusion.

The review followed concerns over dwindling profits after digital technology caused a dramatic decline in film use, which was formally the core of Kodak's business. Kodak's domestic media spend fell from $205 million in 2002 to $90 million in 2005, according to TNS.

The creative business, which is handled by Ogilvy & Mather, was not included in the review.

Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus