The World: New York - Miramax reviews its electronic media account

Miramax is reviewing the planning and buying business for the electronic portion of its media account, comprising TV, radio, new media and outdoor. The business is currently handled by Palisades Media Group.

The film company spent almost $100 million on measured media last year, according to TNS Media Intelligence. Jason Cassidy, the executive vice-president of marketing at Miramax, said: "We routinely look at best practices in the marketplace in all parts of our business."