The World: New York - NBC Universal pulls plug on Apple iTunes contract

NBC Universal will not renew its contract with Apple to sell its programming via the iTunes music store when it expires in December.

NBCU programming, which includes The Office and Scrubs, is said to account for as much as 50 per cent of video sales via iTunes in the US.

The TV network is understood to be unhappy with Apple's pricing structure, which sells all shows for a fixed price of $1.99 an episode. NBCU is also thought to be concerned about copyright protection around the service.

This comes as NBCU is set to launch hulu.com with Fox, which will contain content from both networks.

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