The World: New York - NBC ups 2009 Super Bowl spot rate to $3 million

NBC is said to be charging $3 million for a 30-second spot at next year's Super Bowl. The figure is about 11 per cent higher than the average $2.7 million asked by Fox for this year's game.

So far, 30 per cent of the available airtime for the 2009 game has been sold, mostly in deals struck with clients such as Anheuser-Busch, which buys time in the game some years in advance.

The company purchases close to ten spots per game so pays a lower rate than advertisers buying one or two spots.