The World: New York - NFL appoints Grey to handle branding campaign

The National Football League has appointed Grey New York to create a new branding initiative, as it looks to unite all of its marketing efforts behind a single brand campaign.

Grey won the task following a competitive pitch, and will aim to enhance the value of the NFL brand across a range of media.

Mark Waller, the senior vice-president of marketing and sales for the NFL, said: "Grey presented us with creative that promises to pay tribute to our sport and fans and resonate across media channels to further drive consumption to each of our properties."