The World: New York - O&M wins Johnson & Johnson Beijing Olympics brief

Johnson & Johnson has handed the creative brief for its sponsorship of the 2008 Beijing Olympics to Ogilvy & Mather.

The agency pitched against J&J's other roster shops McCann Erickson, Lowe, TBWA and JWT.

A spokesman for J&J said: "Ogilvy & Mather demonstrated that it has great understanding of the Chinese culture and will provide us with great creative and strategic ideas through a strong and supportive team. We look forward to working with it to strengthen the Johnson & Johnson brand through an integrated communications programme."