The Cable & Telecommunications Association for Marketing has picked Omnicom's OMD to handle media and buying for an image campaign that is expected to be underpinned with a spend of between $35 million and $40 million during 2010.
The association has focused in recent months on comparing TV and internet viewing and the value of both media to advertisers.
In July, it released the results of a Nielsen study, which concluded that watching TV programmes on the internet in the US had jumped 16 per cent in six months but had not cannibalised the traditional TV audience.
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