The World: New York - P&G prepares to invest more in digital media

Procter & Gamble, the multinational corporation that owns brands including Gillette and Wella, is looking to significantly increase its investment in digital media over the next year.

The company is prepared to invest significant amounts in online marketing, as well as stepping up its efforts to try to generate online sales, through websites such as Amazon and Walmart.com.

Currently, e-commerce counts for less than 1 per cent of P&G's sales, which works out at around $500 million per year. However, the company now hopes that the figure will increase fivefold during 2010.

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