The World: New York - Pepsi opens roster to Omnicom siblings

PepsiCo has invited agencies within the Omnicom group to pitch for a share of its $31 million Diet Pepsi creative business. BBDO New York, which previously ran the account exclusively, will compete against TBWA\Chiat\Day and DDB New York.

In June this year, BBDO ousted Ted Sann, its long-term creative head, and hired Fallon's Dave Lubars.

With diet soft drinks the only growing market segment, Pepsi is planning a big marketing push for Diet Pepsi in 2005.

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