The World: New York - Playboy prepares for launch of digital edition

Playboy is launching a digital version in partnership with the digital publishing company Zinio Systems.

Beginning with its October edition, readers will be able to visit www.playboydigital.com and order a single copy or a full subscription, which will be delivered instantly to their computer.

The Playboy founder and editor-in-chief, Hugh Hefner, said: "Increased distribution and access will increase our advertisers' reach and provide ad sales opportunities, as we are able to offer sponsored links. Digital Playboy will be a cost-effective way to distribute our content and count toward ABC rate base."