The World: New York - Porsche starts $25m creative and media ad review

Porsche North America has kicked off a review of its $25 million creative and media advertising accounts.

The car-maker has issued proposal requests to agencies including StrawberryFrog, SS+K, Anomaly, Naked, mcgarrybowen, Brew, The Martin Agency and Berlin Cameron United.

The Porsche creative account is held by Carmichael Lynch, which will repitch for the account, while the media buying is handled by Kastner & Partners.

Porsche will select six agencies to take part in the second round of the review.

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