The World: New York - Primetime TV ad price falls by 4.1 per cent

The price of a 30-second ad slot on primetime TV has fallen by 4.1 per cent during the 2007-2008 season, research by the independent media agency TargetCast TCM has shown.

The slump is the second consecutive seasonal fall in pricing, as primetime ratings for the four major broadcast networks recorded a fall of 13 per cent.

According to the research, the average price of a 30-second ad on CBS fell 10.8 per cent to $116,729. On NBC, the average cost is $102,928, while on Fox the price is $194,969.

The Walt Disney network was the only network that recorded an increase in price, with a 30-second slot rising in cost by 1.1 per cent to $133,774.