The World: New York - Primetime TV ad price falls by 4.1 per cent

The slump is the second consecutive seasonal fall in pricing, as primetime ratings for the four major broadcast networks recorded a fall of 13 per cent.

According to the research, the average price of a 30-second ad on CBS fell 10.8 per cent to $116,729. On NBC, the average cost is $102,928, while on Fox the price is $194,969.

The Walt Disney network was the only network that recorded an increase in price, with a 30-second slot rising in cost by 1.1 per cent to $133,774.