The World: New York - Print and radio fare badly as total adspend falls

Advertising spend in the US plummeted by 14.3 per cent to $60.9 billion in the first half of 2009, according to the latest data released by TNS Media Intelligence.

Only two of the 19 media sectors measured posted growth during the period - internet display advertising and free-standing inserts increased thanks to the larger budgets of consumer packaged goods.

Among the poorly performing sectors were newspapers, magazines and radio, for which adspend fell by 24.2 per cent, 21 per cent and 24.6 per cent respectively over the period.

Meanwhile, TV adspend decreased by 10 per cent.

Topics