The World: New York - Publicis wins $90m TGI Friday's USA business

TGI Friday's USA has appointed Publicis New York as its new creative and media buying agency, following a review of the business.

Publicis beat The Martin Agency, Doner and Cramer-Krasselt to the account, which is estimated to be worth around $90 million.

The agency pitched with its sister shops Digitas and Spark for the brief, while the incumbent, Deutsch/LA, declined to take part in the process.