The World: New York - R/GA beats MRM to Wal-Mart digital business

R/GA has picked up the Wal-Mart US digital account, following a pitch against MRM Worldwide.

The agency will create a digital marketing platform for Wal-Mart's "save money live better" campaign, which will feature Wal-Mart customers talking about how they've been saving money and living better thanks to the company.

The campaign will also incorporate TV ads, created by The Martin Agency. MediaVest will handle media.