The World: New York - Rapp lands $20m Viagra digital and CRM tasks

Pfizer, the global pharmaceuticals company, has appointed Rapp to handle the $20 million US digital and CRM accounts for its Viagra brand.

Rapp's appointment comes just two weeks after Pfizer handed the TV ad work for Viagra to mcgarrybowen.

Rapp, which already holds the pan-European account for Viagra, will now be responsible for handling all of its US marketing communications, excluding TV and print work.

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